The Cryonics Society began as a series of conversations between entrepreneur Nick Pavlica and marketing copywriter David Pascal. Pavlica, a longtime Alcor member, and Pascal, Member Relations Director at CI, were less than satisfied with the way cryonics was being presented to the general public. Pavlica, looking at cryonics from a businessman’s perspective, and Pascal, assessing it from an advertising and public relations, felt that the time had come for the industry to make a good-faith effort to present cryonics services and ideas without the science fiction and ‘cult’ trappings that normally attended it.
These positions were argued on Cryonet, the leading cryonics discussion platform at the time, and the discussions caught the attention of the editors of the Cryonics Institute, who invited the Secretary of the newly-formed Cryonics Society, David Pascal, to write an article on the subject. The result was the following article, Marketing Cryonics, published in the last 2007 issue by the Cryonics Institute.
We reprint it here partly as a look back at the Cryonics Society’s beginnings at the time, and partly to reflect on the differences between then and now, as David Pascal considers the advances made and the obstacles that persist in an afterword to the earlier work, to be presented in the next post.
Marketing Cryonics (2007)
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